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Faking authenticity to get IT

A new temptation for cynical leaders and evangelists (business and religious evangelists):

If you can fake authenticity in the new year, you will have it made.

Okay… But what is “it” and is “it” worth living a life of pretense? What are the consequences of faking authenticity?

At one executive leadership seminar I attended recently, the trainer explained that authenticity was the main attribute delegates needed to radiate, including “different types of authenticity for different audiences”. This means being a technocrat in the boardroom, a pragmatist among middle managers and an Average Joe on the shop floor.

From a Financial Times essay via Daniel Drezner

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